Valari Staab

NBCUniversal Owned Television Stations, President

Valari Dobson Staab is president of the NBCUniversal Owned Television Stations, the division of NBCUniversal that includes 40 NBC and Telemundo local television stations serving 28 markets, a regional news network, and their associated websites and digital platforms; a group of out-of-home properties; a production company; an in-house marketing and promotions company; and two national multicast networks, COZI TV and TeleXitos.

Staab joined NBCUniversal in June 2011 as president of the NBC Owned Television Stations, a position she held for two years before expanding her responsibilities to include necn (New England Cable News), the largest 24-hour regional news network in the country and 26 Telemundo owned stations. Under her leadership, the NBC and Telemundo owned stations have strengthened their news gathering capabilities to meet the needs of bilingual audiences and remain competitive in the rapidly changing local media landscape. Since 2011, Staab has overseen the expansion or addition of investigative and consumer units in all markets; the launch of new local newscasts and stations; the acquisition of new Telemundo stations; and the introduction of new state-of-the-art news centers, as well as cutting-edge weather technology and digital products to help keep audiences informed about breaking news and severe weather events in real-time. In recognition of her achievements at NBCUniversal Owned Television Stations, Broadcasting & Cable named Staab “Broadcaster of the Year” in 2016.

Staab has worked in local television for more than 30 years, primarily at the ABC Owned Television Stations, where she served in a variety of roles in general management, research, and creative services. Before joining NBCUniversal, she was president and general manager of KGO, the market-leading station in San Francisco, for eight years. Under Staab’s tenure, KGO increased the amount of locally produced programming by more than 50 percent and expanded its digital efforts to reach new viewers, including streaming newscasts, launching an iPad app, and increasing its social media outreach. During her tenure, KGO received numerous awards and recognitions, including the Northern California Emmy for Station Excellence and The Radio and Television News Directors Association’s Regional Edward R. Murrow Award for Overall Excellence.

Prior to leading KGO, Staab served as president and general manager of WTVD in Raleigh-Durham for a year and at KFSN in Fresno for nearly four years. She worked at WPVI in Philadelphia for a decade, where she held the roles of director of creative services and director of marketing and research. Previously, Staab worked in marketing and research for KPRC in Houston and KLTV in Tyler, TX, where she started her broadcast career as a college student.

Throughout her professional life, Staab has been active in her community. She currently serves on the Board of the NBCUniversal Foundation and has been a longtime supporter of the United Way.

A native of Texas, Staab earned a B.A. from the University of Texas at Tyler, which honored her with their Distinguished Alumni Award in 2012, and an M.B.A. from Baylor University. She resides in New York City with her husband, R.C.

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